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Blazing past 50 million YouTube views,viral S. video strikes patriotic chord

 

  • 51million views within 12 days! The most viewed national anthem in the world on YouTube
  • Creators set #71For&1Challenge: 71 million views by 15 August 2018 for India’s 71 years of freedom
  • Arranged and performed byIndian bornpianist-songwriter-entrepreneur Shayan Italia
  • In tribute to his mother whom he lost to cancer when he was a boy
  • Shot entirely in 8K Ultra HD using VFX; directed by Farhad Vijay Arora
  • Succeeded without advertisements, political support, celebrity endorsements, or mainstream campaigns

 

Mumbai, 10 August 2018:After smashing all records for national anthems en route to 51million YouTube views within 12 days of being uploaded, Jana GanaMana’s#71for71challenge is the all-new trending rage on social media.

The creators of the video, pianist Shayan Italia and director Farhad Vijay Arora,expect India to unite for the #71for71challenge as one. They are confident that, by 15August, their heartfelt rendition of RabindranthNath Tagore’s divine ode will get 71 million views—1 million views to celebrate each year of India’s 71 years of Independence.

Within 12 days of listing, the #IWOULDSTANDFORTHIS video of Rabindranath Tagore’s ode to India has attracted more than 50million views, becoming the most viewed online video of the Indian national anthem ever and the most viewed in the world.It is now the most viewed single video of any national anthem of the world on YouTube, overtaking the French national anthem video which has 36million views.Until#IWOULDSTANDFORTHIS, therecord for the Indian anthem was under 9 million views.

This contemporary version of the timeless classic is a creation of Shayan Italia. The composition has been arranged and rendered on the world’s grandest concert piano, the flagship Steinway Model D,to befit the Jana Gana Mana’s majesty and stature.

Shot in 8K Ultra HD and directed by by Farhad Vijay Arora, the global cross-cultural project involves the Who’s Who of audio and video world across the globe. Exceeding all expectations, within less than 24 hours of going live on YouTube, the video had crossed 5 million views. No other national anthem has seen such rapid success on YouTube or online–ever.

#IWOULDSTANDFORTHIS is a powerful testimony to the power of the common Indian. Shayan Italia’s rendition has succeeded without advertisements, political support, celebrity endorsements,or campaigns in the social or traditional media. 

Hyderabad born and Mumbai resident, Shayan Italia is a pianist, songwriter, and entrepreneur. His latest creation is inremembrance of his mother for the gift of music she left him before she succumbed to cancer when he was a child.

“India is going through trying, divisive times as never before. The singular aim is to bring all of India together in the next two weeks to celebrate our great country’s most celebrated treasure–the Jana Gana Mana,” says Shayan Italia.

Shayan Italia wants more. “This strong foundation is a once-in-a lifetime   opportunity for showcasing India’s unity. We have now set up the#71for71challenge to garner 71 million views in time for independentIndia turning 71 years old on August 15.I have done my bit by getting the world’s best to contribute their talent, time and resources for India; now it’s for all of India to stand as one to beat the#71for71challenge.“

 

“India deserves the very best. This is the first time that any video from India has been shot entirely in 8K Ultra HD in VFX,” said Farhad Vijay Arora.     

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