Proteins Hygienic Non-Veg Mart, the only Hyderabad retail chain of modern meat stores

Mr. Vijay Chowdary Tripuraneni,, a daily meat eater found problem in locating a hygienic meat shop during the fist lockdown in August 2020.  He found that there was a huge need to open hygienic meat shops.  Thus born the Proteins Hyigenic Non-Veg Mart on August 5 in the year 2020.

Hygiene was the major concern for everybody then. Though there were good, Hygienic shops for vegetables, there were no meat shops available. People were scared of buying meat from untrusted shops. They were scared to buy frozen fish. They were scared to buy chicken from untidy places. This has triggered an idea which is now turned into a most successful venture conceptualised during the lockdown. Today the outlets are destinations for quality, hygienic and world class meat products in twin cities.

It completed one year today.  What started small on August 5, 2020, has grown today into 11 outlets, 7 are already functional and four more are getting inaugurated in the next couple of days.

Proteins Hygienic Non-Veg Mart incidentally this is the first Hyderabad based modern meat retail chain,  where all kinds of meat is available.  PROTEINS, a modern retail chain of hygienic meat stores, is a bootstrapped phygital (physical stores & e-commerce) startup based out of Hyderabad.

It found that the Meat Industry in Hyderabad, unlike most other cities and countries, is still hugely unorganised (more than 95% is unorganised) and is grappling with poor infrastructure, unhygienic and unfriendly atmosphere, unreliable quality & availability and  not a female friendly shopping experience.   Proteins Hygienic Non-Veg Mart is solving these problematic areas.

Hyderabad is the biggest meat consumer in India.  But meat selling outlets are not hygienic.  Proteins Hygienic Non Veg Mart is the one stop shop for all meat requirements.

Women go out to buy vegetable, but meat is bought by men. Why is this? asks  Mr Manchala Vamshi Raj, Alumni of BITS Pilani and Mr Mandadi Harish Reddy, Alumni of IIT-Madras, the directors of the company.  With Proteins, now women can walk into any of the stores, they added.

The Hyderabad market is huge and  market potential is estimated to be around INR 3500 core and Indian market four lakh crore. 

Proteins Hygienic Non Veg Mart outlets are spread across twin cities of Hyderabad and Secunderabad. They are located at Banjara Hills, Jubilee Hills, Karwan, Ayyappa Society, Manikonda(OU Colony), Alkapuri, SR Nagar, Karkhana, Kukatpally Phase 7 and Bhagyanagar Society, Miyapur(Mathrusrinagar). 7 stores are  operational now and 4 are being opened in a couple of days.

All these are owned outlets. All these 11 stores together it will have 11000 sft floor space and clocked a turnover of Rs 11crore. So far the chain has invested INR Rs 6crore. Right now it sells 20 tonnes of chicken 15 tonnes of mutton and 12 tonnes of fish per month and plans for 10 x growth by March 2022

The Chain of Modern Meat stores is the  brainchild of everyday meat eater Mr Vijay Chowdary Tripuraneni, 36.

The chain is now very successful. When everyone closed their businesses in lockdown, Vijay Chowdary and  Srinivasa Rao Potini (Vasu), the founders daringly entered into the new business and created a niche for themselves and scripted a success story.

The chain broke several records. It was the 3rd most sought after chain of outlets in Swiggy orders received in June as well as July.

It broke another record. During the second lockdown it delivered a record 2300 deliveries in a single day. Due to the lockdown restrictions and few working hours, it had the distinction of managing a record number of customers and their orders.

Proteins Hygeinic Non-Veg Mart Chain provides a more convenient, hassle-free, and enjoyable method of purchasing meat at home. We want to make things easier for our customers by offering express delivery. Fresh meat is also delivered at the doorstep says Vijay.

It offers a wide variety of meat products, fish and seafood. It stores the largest varieties of fish; little over 20 varieties are always available.

Now they would like to add live meat too. They are also getting into wholesale. New product portfolio of ready to eat and ready to cook meat products will also be introduced soon.

Now it plans to set up Butchers’ Academy to overcome the shortage of professional butchers. It will start very soon. It aims to train 500 butchers in next eight months. It will be an on the job training with a stipend of Rs 8000/- a month. It will be a 3 months in-store training. Tenth plus qualified youth will be recruited and they will be provided regular employment upon completion of the training.