ANAROCK Brings Upflex & its Hybrid Workplace Solution to India

ANAROCK, India’s leading independent real estate services firm, has announced that it will make Upflex, a hybrid booking platform with the largest global network of flexible workspace, available to companies in India.

ANAROCK has signed a formal agreement with U.S.-based Upflex Inc. to deploy Upflex’s services across tier 1, 2 and 3 cities in India. The agreement combines Upflex’s technology, processes, and corporate mandates with ANAROCK’s national distribution platform to offer a highly customizable workspace program.

“The unique workspace solution that Upflex offers is highly relevant today, when the country is still coming to grips with the pandemic,” says ANAROCK Chairman Anuj Puri.

“The Upflex solutions portfolio is designed to replace traditional leasing models with a low-touch, single-vendor alternative, streamlining real estate, reducing overheads, conserving resources, and improving the employee experience,” says Rohin Shah, Director, ANAROCK Group.

Via the intuitive Upflex mobile app, employees can search thousands of workspaces across 1,600 cities and 75 countries, and book conveniently located desks, offices and meeting rooms on demand. Employers can track usage activity for their distributed workforce, see detailed utilization data, and handle all bookings across thousands of spaces and space operators in one invoice.

“We are proud to join forces with ANAROCK. Combining our leading-edge technology and global network coverage with ANAROCK’s unparalleled expertise of the Indian market is a winning formula” says Upflex Chief Executive Officer Christophe Garnier, based out of New York. “Our expansion into India marks a milestone moment in the growth of Upflex as we introduce our products to new audiences and help the world get back to work flexibly and safely.”

Garnier adds, “We welcome the opportunity to forge new partnerships with flex workspace providers across India as we have done with great success around the globe.”

ANAROCK will also be launching Upflex’s Safe Spaces™ initiative, a global programme aimed helping businesses of all sizes ramp up operations as Covid-19 restrictions are lifted, helping employees return to the workplace and access spaces that follow strict health and safety guidelines.

Participating companies will be differentiated by a Safe Spaces™ logo and a health and safety filter on the app and desktop, allowing employees to easily identify and book spaces that are part of the program nearer to home – reducing commute times and boosting productivity, safety, and employee satisfaction.

Upflex Chief Strategy Officer Vincent Lottefier, a three-decade veteran in the corporate real estate industry, was previously CEO of Jones Lang LaSalle India and worked closely with Anuj Puri during and after the merger of real estate consultancy Trammell Crow Meghraj and Jones Lang LaSalle in 2007. Lottefier will join the Advisory Board of Upflex India.

With ANAROCK as operational partner, they will work with commercial space developers, landlords, corporates, and real estate brokerages to grow Upflex’s footprint to an estimated 1000 centres across India in the next 12 months.