Millennial Women – Riding High on Homeownership

By,Anuj Puri, Chairman – ANAROCK Property Consultants

Nearly 60% women home seekers prefer a property within the budget-range of INR 80 lakh; 52% will opt for ready-to-move-in homes
Women homebuyers benefit from lower stamp duty charges, low home loan interest rates, and tax deductions
Women must now mandatory be either co-owners or sole owners of affordable homes.

There’s a famous saying – the hand that rocks the cradle rules the world. This is so apt today, as women are excelling across sectors and increasingly making their mark in a male-dominated world.

The 21st century millennial woman is progressive and increasingly financially independent. This had led to a distinct shift in her investment preferences – where gold and fixed deposits were the primary choices for Indian women, real estate now rides high in her investment portfolio.

In fact, in ANAROCK’s consumer sentiment survey, nearly 20% participants were women. Among the many highlights of this survey – nearly 42% women respondents preferred real estate as an investment asset class, followed by 30% for FDs and a mere 17% for gold.

This is hardly surprising – a woman’s relationship with her home is unique; and while any other ‘relationship status’ may change in today’s rapidly-evolving socio-economic scenario, owning a home in her name gives her the ultimate security in a changing world.

ANAROCK’s survey also reveals that:

Nearly 60% women home seekers prefer a property within the budget-range of INR 80 lakh
52% will opt for ready-to-move-in homes
Nearly 80% prefer large-size units within both 2 and 3 BHK options (between 1,000-1,250 sq. ft for 2 BHKs and 1,250-2,000 sq. ft. for 3 BHKS). Clearly, contrary to the increasing conservative preference for compact homes, the Indian millennial woman does not want to compromise on property size.

These trends vouchsafe that women are emerging as a critical homebuyer segment in India – not just a ‘niche’ segment – and that marketers and developers must re-strategize their business approach to include them as a major target audience.

Forget about the clichéd stereotype of women beaming their joy in fancy kitchens or playing with their children in the garden. Today’s women share the same priorities that men do – they are in complete control of their homes, and that including owning them. Property marketers must factor in this vitally important change in their customer demographics.

The rapid increase in women homebuyers across the country has also prompted the Government to give them added benefits. To empower women of low-income segment as per the Housing for All by 2022 mission, the Government has now made it mandatory for them to be either co-owners or sole owners of affordable homes.

Property Purchase – Advantage Women

There are also many benefits that women can avail in India by buying and registering a property in her name. Lower stamp duty charges, low home loan interest rates and tax deductions are some of the benefits they are entitled to while buying a property.

While stamp duty charges are lower if property registration is executed in the name of a woman, these charges vary from state to state. The exemption for women varies between 1-2% across different states. In some cases, it might even vary within a particular state, based on the classification of regions as ‘urban’ and ‘rural’.

For instance, Delhi, UP, Rajasthan, Punjab and Haryana offer a relaxation in stamp duty for women buyers. Punjab reduced the previous stamp duty charges from 9% to 6% in 2017, albeit for a limited period. It maintained that from April 1 2019, urban areas will again be invoke a stamp duty charge of 9% in urban areas, and 6% will continue in rural areas.