ITDC goes global, inks MoU with Government of Kingdom of Morocco for strengthening Cooperation in Tourism sector

In recognition of the benefits of mutual cooperation in the areas of tourism infrastructure and promotion of Tourism
India Tourism Development Corporation Ltd. (ITDC) the public sector undertaking under the aegis of Ministry of Tourism, Government of India today signed a MoU with Moroccan Agency for Tourism Development (SMIT), an autonomous organization under the Ministry of Tourism, Government of Kingdom of Morocco, for strengthening cooperation in the field of tourism. India and Morocco share strong historical, economic and political ties. Signing of the MoU will further strengthen and develop this well-established relationship.
The MoU was signed in the presence of Mr. K.J. Alphons, Hon’ble Minister of State (Independent Charge) for Tourism, Government of India and Mr. Mohammed Sajid, Hon’ble Minister of Tourism, Air Transport, Handicraft and Social Economy, Government of the Kingdom of Morocco by Ms. Ravneet Kaur, IAS, Chairperson & Managing Director (C&MD), India Tourism Development Corporation (ITDC) and Mr. Imad Barrakad, Chairman and CEO, SMIT at The Ashok, a flagship property of ITDC. Mrs. Rashmi Verma, Secretary to Govt. of India, Ministry of Tourism graced the occasion. Other senior officials from Ministry of Tourism and both the organizations were also present during the signing.
Speaking on the occasion Ms. Ravneet Kaur, IAS, Chairperson and Managing Director (C&MD), ITDC said “Signing of the MoU is an acknowledgement of the capabilities and core competency of ITDC and the important role it has played in development of tourism and related infrastructure in the country.”
With the signing of the MoU, both the organizations will be able to share Engineering and tourism products development expertise; new trends and technology in tourism products and innovative tourism product development; Marketing / Feasibility studies related to the needs and expectations of investors and tourists; Expertise in structuring projects in the infrastructure space apart from sharing of Data base of potential Indian and Moroccan investors in the tourism sector. The organizations will also collaborate to promote tourism investment opportunities through participation in tourism investment events, economic missions and co-organization of promotional investment events which are of mutual benefit.